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- Because the beauty industry is the fifth largest consumer market in China, after real estate, automobiles, electronics and travel.
- China has over 1.5 million salons compared to only 0.3 million in the U.S.
- On a study of 10,000 salons, there was an average of 17 million visits – weekly!
- There were 5 billion beauty products sold last year in China.
- The female population aged between 15 and 57 in China currently exceeds 420 million, which is larger than the combined total of Europe, the U.S. and Japan.
- For 12 of the past 14 years, the growth rate of cosmetic sales in China has exceeded that of the overall economy, with the highest annual growth rate reaching 63%.
- The Chinese female consumer spends up to seven times the amount as their male counterparts. The Chinese believe that girls should be spoiled. With the extra free money on-hand in their personal accounts, women spend as they wish.
- Beauty is promoted everywhere in China, from magazines and specialized web sites to even women-centric TV stations. There was a 30-minute program that aired just showing women how to put on fake eyelashes! It may be a “diva” attitude in China, but this is just the beginning of a growing “she” market.
- In Mainland China the post-80’s generation refers to those born after 1980 and before 1990. According to China’s census yearbooks, 200 million babies were born during this time period – 90 million of them in urban areas. How many is that? 90 million is more than the population of the top 3 states in the U.S. – California, Texas and New York. That’s a lot for one generation! This generation is China’s so called “gold mine.” These are the majority of on-line shoppers. As a result of China’s one-child policy, this generation is known as the “me” factor. With no siblings to compete with, they are considered the “little emperors and the little princesses” of the family.