Bringing Beauty to China. Where’s the Opportunity? How to Achieve Success.
Bringing Beauty to China. Where’s the Opportunity? How to Achieve Success. Have you ever looked to see what percentage of online shoppers are from the United States? Or, better yet, what percentage of online shoppers speak English? 90%? 80%? Surely at least 75%, right? No – wrong. This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online shoppers speak English. By neglecting to communicate with the rest of the non English-speaking world, mainly the new market of Mainland China consumers, you’re costing yourself a...
Read MoreWhat Do Chinese Consumers Look For? Online Videos and Their Own Businesses
What Do Chinese Consumers Look For? Online Videos and Their Own Businesses. An interesting study was done over this last year by Starcom Media Vest Group which covered over 510 locations across China, targeting less-developed cities and towns where the vast majority of consumers live. The “Yangtze Study” included interviews with 13,507 people ages 13 to 45 in what Starcom said was one of the first studies of this scale to be conducted in China. The study showed that Chinese living in even the smallest communities are widely going online for entertainment and...
Read MoreMarketers in China Focus on Digital Media, Unique Experiences and Beyond Tier One Cities
SHANGHAI — China is expected to surpass the U.S. to become the world’s second-largest consumer of luxury goods in the coming decade, perhaps within the next five years. Here are five tips to help luxury marketers reach those consumers. 1. Go digital With the largest population of internet users in the world, China is a digital playground for marketers. China’s luxury buyers are younger compared with those in traditional luxury markets. They are tech-savvy and spend an increasing amount of time on computers and smart phones. In the next couple of years, the dominant...
Read MoreMultinational Marketers Move Into China’s ‘Smaller’ Cities
Multinational Marketers Move Into China’s ‘Smaller’ Cities Demand for fast growth is driving multinational marketers into smaller and smaller cities — but in China, small is a relative term. China has over 160 cities with a population above one million. The U.S., by comparison, has nine. Most foreign marketers start with Beijing, Shanghai and Guangzhou and then add provincial capitals, but those markets, known as the first and second- tier cities, cover just a sliver of China’s territory. Today, companies are looking closely at China’s third- and...
Read MoreChina Will Become No. 1 Tourist Market Within Seven Years
China Received 53 Million Foreign Visitors in 2010, While 54 Million Chinese Traveled Abroad BEIJING — China will become the world’s largest inbound and outbound tourist market within five to seven years, according to UN World Tourism Organization Secretary General Taleb Rifai. China received 53 million foreign visitors in 2010, putting the country in third place after overtaking Italy three years ago. The China Tourism Academy, meanwhile, reports that by 2015, China will become the number one source of international tourists, with 100 to 130 million visitors traveling to...
Read MoreChinese Tourists Get US Visa’s Easier
Chinese travelers to the United States will enjoy upgraded visa service soon as US President Barack Obama announced a new initiative to boost tourism. As part of a comprehensive effort to spur job creation, the administration mapped out a national strategy to make the US the world’s top travel and tourism destination. More than one million American jobs could be created over the next decade if the US increases its share of the international travel market. The emerging markets such as China, Brazil and India are especially targeted in his plan as tourists from the three countries...
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